Asha Gupta

Asha Gupta is Amway’s Regional President, Asia & Chief Strategy & Corporate Development Officer. In her role, she is responsible for overseeing business operations in Amway’s markets in Asia. Gupta also leads the development of Amway’s long-term global business strategy and is responsible for evaluating growth opportunities to help Amway Business Owners (ABOs) meet customer needs and grow their business online. In addition to her enterprise strategy stewardship, she manages acquisitions and alliance initiatives for the company.

Gupta reports directly to President and CEO Michael Nelson. She serves on Amway’s Global Leadership Team, Amway’s key decision-making body focused on strategy development and delivering meaningful ABO and customer experiences. She also serves on Amway’s Executive Staff comprised of cross-functional executive leaders focused on enhancing company culture, talent capabilities and global market needs.

Gupta joined Amway’s leadership team in 2020 as Chief Strategy & Corporate Development Officer. In 2021, she assumed the additional responsibility of Regional President, Asia. Gupta is a seasoned global executive with a passion for serving entrepreneurs with 26 years of transformational leadership experience, having overseen multi-functional and multi-cultural teams across Asia Pacific, Middle East, Europe and the Americas.

Prior to joining Amway in 2020, Gupta spent 23 years at Tupperware, most recently as EVP & Chief Strategy & Marketing Officer, boldly enhancing Tupperware’s sustainability positioning and entry into new product categories. Previously as Group President – Asia Pacific, she led the largest revenue and profit contributing region for the company. Earlier in her Tupperware career, as AVP Asia Pacific & Managing Director India, she delivered 32 consecutive quarters of growth, helped Tupperware achieve super-brands status in India and also authored a compilation of entrepreneurial journeys focused on women empowerment entitled “She Can You Can”.

Gupta began her career leading Regional Sales at Coats Viyella, a large British textile conglomerate, and also consulted for Coca-Cola in the Middle East, helping them with their plans to move into new categories within the region.

Gupta was born and raised in India. She received a bachelor’s degree in Commerce from University of Madras and an MBA in Marketing from University of Mumbai. She underwent Leadership & General Management Programs at Yale CEO College, IMD Lausanne and Indian Institute of Management, Ahmedabad.

Gupta is the recipient of many awards, including Fortune India Magazine’s “50 Most Powerful Women in Business” (2012 & 2013) and Business Today Magazine’s “Most Powerful Women in Indian Business” (2013). She is an active member of Young Presidents’ Organization (YPO) International and Singapore Chapter.