Fitness Philosophy
Fitness means building and maintaining a solid foundation that enables you to do the things you love for longer. Strength, muscle mass, flexibility and balance help you move with ease through every year. You can squat lower, move faster, train harder and hike further with less risk of injury. Simply playing with your children or grandchildren is easier. Even small activity increases can bring health benefits.
Every body, every level
First and foremost, fitness is about moving our bodies in ways that support cardiovascular, bone and muscle health and an optimal body composition, although our fitness goals and journeys may look different.
Some people strive for a perfect physique and engage in heavy weightlifting or high intensity training. Others may need to focus on balance, consistency and adaptability through chair exercises or yoga. The important thing is to meet your body where it is with a variety of appropriate cardio (walking, running), resistance training (light weights, calisthenics) and mobility (stretching, yoga) work.
Personalized, achievable, fun
Our commitment is to leverage science to help you improve your functionality and overall quality of life through a balanced approach that emphasizes muscle mass, strength, mobility and endurance. That doesn’t have to mean hitting the gym every day! We believe you’ll achieve more with workouts that are realistic for you and fit your life, that provide expert support and a community that cheers you on. We’re here to help you with realistic goals for sustainable changes that boost your wellbeing and add joy to your life.
Embrace your healthier lifestyle
We believe that strengthening all aspects of our lives, including body, mind, emotions and even relationships, contributes to a fulfilling life. Think of fitness as a time to clear your mind, enjoy the outdoors, and connect with friends or family. Whether it’s a walk in the park, a bike ride, or a dance class, the key is finding activities you enjoy. Plus, when you exercise, your body releases endorphins, those feel-good chemicals that boost your mood and give you more energy to tackle whatever comes your way.
The World Health Organization (WHO) reminds us that any physical activity is better than none. Our philosophy is that more is better when it is sustainable and builds on your existing fitness level.
“With so much fitness advice out there, it can be hard to know who to trust. Look for experts with proper certifications and credentials who really know their stuff and can guide you toward your goals.”
– Marissa Arterburn, MS, Amway Senior Research Scientist
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