Asha Gupta

Asha Gupta is Amway’s Chief Operating Officer (COO). She is responsible for integrating innovation, end-to-end product development and go-to-market strategies to drive Amway Business Owners’ success. She oversees Marketing, Supply Chain, Research & Development and Strategy.

Gupta reports to CEO Michael Nelson. She serves on Amway’s Global Leadership Team, Amway’s decision-making body focused on developing global strategy and delivering meaningful Amway Business Owner (ABO) and customer experiences.

Gupta joined Amway in 2020 as Chief Strategy & Corporate Development Officer. In 2021, she added the responsibility of Regional President, Asia. In her dual role, she led business operations, the development of Amway’s long-term global business strategy and growth opportunities for ABOs.

Previously, Gupta spent 23 years at Tupperware, most recently leading the company’s sustainability positioning and new product entry as EVP & Chief Strategy & Marketing Officer. She also served as Group President – Asia Pacific, where she led Tupperware’s largest revenue and profit contributing region. As the company’s AVP Asia Pacific & Managing Director India, Gupta helped Tupperware achieve super-brands status in country by delivering 32 consecutive quarters of growth.

She began her career leading Regional Sales at Coats Viyella, a large British textile conglomerate and consulting for Coca-Cola in the Middle East.

Gupta was born and raised in India. She received a bachelor’s degree in commerce from University of Madras and a Master of Business Administration in marketing from University of Mumbai. She underwent Leadership & General Management Programs at Yale CEO College, IMD Lausanne and Indian Institute of Management, Ahmedabad.