Seasoned executive poised to shepherd global industry leader into its next era of growth
ADA, MICH., USA, September 30, 2024 – Amway, the world’s largest direct selling company, today announced that its Board of Directors has appointed Michael Nelson as President & Chief Executive Officer, effective immediately. Nelson succeeds Milind Pant, who had served as CEO since January 2019.
“Amway is looking to the future with energy and confidence,” said Board Co-Chair Steve Van Andel. “We’re ready to build on the momentum of recent years, grow from our strengths and answer market needs of today in a way that only we can. The Board is thrilled to welcome Michael to this crucial position, and we’re certain that he brings exactly what Amway needs to continue leading, growing and thriving in the industry – now and well into the future.”
Nelson brings more than three decades of Amway experience to the office, having held critical leadership roles in Strategy, Supply Chain, Human Resources, and Technology, among many other disciplines across the organization. His expertise spans business strategy, people management and development, and global operations, making him uniquely suited to the CEO position. His tenure with Amway also gives him a deep understanding of the company’s legacy, its strengths in developing science-based health and wellbeing solutions, and its vital partnership with Amway Business Owners around the world.
“This business is special, and no one understands that better than Michael,” said Board Co-Chair Doug DeVos. “He knows who we are, where we can go and how we can get there. Today, that’s especially valuable as Amway pursues a bold and innovative agenda toward growth. We believe Michael is a leader who will honor all that’s special about Amway, and help us grow because of it.”
As President and CEO, Nelson will lead nearly 14,000 employees supporting one million Amway Business Owners across the globe. The Amway business, started by Jay Van Andel and Rich DeVos more than 60 years ago, will continue to be a private, family-owned company with a family-led board of directors.
“I’m honored and grateful to Doug, Steve and the rest of the Board for the opportunity to help guide this remarkable organization in our shared purpose,” said Nelson. “It’s a mission that’s been close to my heart for more than 30 years, and I look forward to partnering with the Board, my colleagues and Amway Business Owners to build on the legacy and success of the last 65 years. There’s tremendous potential and an even brighter future ahead.”
Nelson is a well-known leader in the West Michigan community, serving as a board member for the Grand Rapids Area Chamber of Commerce, Economic Club of Grand Rapids, The Right Place and the West Michigan Regional Air Alliance. His dedication and deep roots will continue to strengthen Amway’s longstanding commitment to contribute meaningfully to the West Michigan community.
As former CEO Milind Pant departs, the Amway Board of Directors wishes him the best in his future endeavors.
“The Board thanks Milind for his service and leadership over the last six years,” said Van Andel. “He steered us through global challenges and sharpened our business strategy. Today, we’re well positioned to continue leading and growing in the health and wellbeing industry.”
About Amway
Amway is an entrepreneur-led health and wellbeing company based in Ada, Michigan, U.S. It is committed to helping people live better, healthier lives across more than 100 countries and territories worldwide. Top-selling brands for Amway are Nutrilite™, Artistry™ and XS™ – all sold exclusively by entrepreneurs who are known as Amway Business Owners. Amway is the No. 1 direct selling business in the world, according to the 2023 Direct Selling News Global 100 list. For company news, visit: amwayglobal.com/newsroom.
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