On September 23, SBS TV, a major Korean television network, aired a documentary on the latest marketing trends and direct selling. The program, ‘Marketing literacy, Genuine vs. Fraud’ introduced online influencers and referral marketing under the theme of the rapidly changing modern social marketing trend, while introducing a direct selling business and Amway as examples of successful social marketing. Especially they explain that the single most important thing in direct selling is the trustworthy network that is created among people and that’s why Amway values trust more than anything. Finally the documentary concludes that a future where marketing literacy prevails will present opportunities for all of us through the ability to distinguish the real from the fake, thereby transforming crises into opportunities.
