ADA, MI (Nov. 19, 2019) – Nutrilite, the world’s no. 1 selling vitamin and dietary supplement brand,* was recently named the winner of four 2019 MarCom Awards out of 6,500 entries that were submitted from more than 20 countries.
The awards highlight the success of the recently launched Nutrilite Traceability Program and include a MarCom Platinum Award for its nine-step traceability videos, two MarCom Platinum Awards for the overall campaign, and a Gold Award for the program’s pure, safe and effective videos.
“We are so excited to see the Nutrilite Traceability Program recognized as a benchmark among the entrants and the industry as a whole,” said Kanan Banerjee, Amway vice president for global nutrition. “Consumers are looking for traceability and transparency, and we are proud to be able to lead the industry to meet their needs.”
The Nutrilite Traceability Program offers customers the opportunity to go behind the label of Nutrilite products and see where the plant-based ingredients come from and how the products are made, including the testing done to ensure that the products are pure, safe and effective. The program brings to life the people, places and process behind the brand’s traceability practices.
MarCom Awards recognize outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies and freelancers.
Earlier this year, the Nutrilite Traceability Program received two Stevie Awards and two AVA Digital Awards for the program’s overall campaign and video elements.
Details about the 2019 MarCom Awards and the lists of winners are available at marcomawards.com/winners. To learn more about Nutrilite Traceability, visit nutrilitetraceability.com.
* Euromonitor International Limited, www.euromonitor.com/amway-claims
About MarCom
MarCom is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 25-year-old international organization consisting of several thousand creative professionals. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and community organizations. Over the past few years, AMCP has given over $250,000 in charitable contributions.
About Amway
Amway is a family-owned, $8.8 billion direct selling company based in Ada, Michigan, USA that is committed to helping people live healthier, more empowered lives. Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics, eSpring™ water treatment systems and XS™ energy drinks – all sold exclusively by Amway Business Owners. Global sales in 2018 made Amway the No. 1 direct selling business in the world, according to the 2019 Direct Selling News Global 100. The company’s annual sales figure includes revenue from direct selling operations and other business holdings. For company news, visit amwayglobal.com/newsroom.
