Andrea DeVos Abraham

Andrea is the founder and CEO of Woosh Beauty, a makeup brand focused on streamlining daily routines and empowering women to effortlessly look and feel their best. Whether you’re a busy mom, a CEO, a student, or a beauty enthusiast, we believe that leaving the house and feeling good about yourself shouldn’t be hard, expensive, time-consuming, or overwhelming.

She also is a global ambassador for Artistry Studio, a skincare and makeup collection from direct selling leader Amway. In this role, Andrea travels internationally to meet with Amway Business Owners (ABOs) who sell Artistry products, helping to provide insights and inspiration that can help these ABOs as they seek to reach their business goals.

Andrea also is engaged in various DeVos family-led ventures and foundations, including Wakestream Holdings, The Windquest Group, and the Dick and Betsy DeVos Family Foundation.

Outside of business, Andrea supports philanthropic causes that primarily benefit and uplift women, children, animals, and entrepreneurs. This work includes the Helen DeVos Children’s Hospital, Smithsonian American Women’s History Museum, Equest Center for Therapeutic Riding, and University of North Carolina’s Shuford Program in Entrepreneurship.

Her most meaningful role, however, is being a mom to her two sons. You can often find Andrea in the driveway cheering for her boys as they race dirt bikes, building Legos, or enjoying summer activities like swimming, tubing, and wake surfing with them. She consistently encourages their creativity and independence as they learn and grow.