Hannah Shue

Hannah Shue’s vision is to show up every day as a mom, wife, sister, daughter, cousin, niece, friend, coach, leader, steward, founder, investor, convener, and learner with presence, creativity, joy, and authenticity.

She spends her days balancing motherhood with active involvement in her family’s enterprises. A third-generation leader, Hannah is engaged across several ventures, including direct-selling leader Amway, the NBA’s Orlando Magic, RDV Corporation, Baton Collective, and OA Private Capital. Within her family office, she holds a range of governance positions and plays a central role in shaping meaningful experiences and structures that strengthen connection, support individual flourishing, and contribute to the long-term health of both the DeVos family and its businesses.

Hannah brings the insights and experience gained within her own ecosystem to her practice, COW (Connecting Our Worlds), where she serves rising-generation members of enterprise-owning families through executive coaching, facilitation, curated gatherings, and speaking. Her approach meets people wherever they are, creating the vibe for conversations around leadership, vision, values & mission, lifelong learning, generational transitions, governance, well-being, and life design & organization. At its heart, COW is about helping people make intentional, empowered choices that shape lives of aliveness amid the complexities of wealth, enterprise, and multigenerational relationships.

Hannah devotes soul-filling hours to organizations including charity: water, Helen DeVos Children’s Hospital, Eat Real, Beer City Dog Biscuits, Chance Sports, Once Upon A Room, and others. Her passion for entrepreneurship led her and her family to launch SpringGR, a Grand Rapids initiative that empowers underserved entrepreneurs with the skills and resources to start and scale their ventures. She is also developing an adolescent mental health initiative aimed at elevating the conversation around happiness and fostering collaboration among parents and educators across West Michigan.

Hannah graduated summa cum laude from Wake Forest University with a bachelor’s degree in communication and entrepreneurship. She and her husband, Blake Shue — whom she met at Wake Forest — established a scholarship for first-generation students interested in pursuing entrepreneurial paths. Hannah remains deeply engaged with the university, serving on the Wake Forest Board of Trustees as the Young Alumni Trustee.