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Celebrating Success: The Power of 5 and Nutrilite Little Bits

In 2011, Amway embarked on a quest to help raise awareness of childhood malnutrition, and to address the critical first five years of life. Nutrilite Little Bits was designed to provide a natural mix of 15 essential vitamins and minerals that are critical for development in a child under the age of five. By partnering with Amway Business Owners and humanitarian organizations around the globe, Little Bits was distributed in 15 countries. These efforts combined with Amway’s corporate investment generated over $15 million for the 
Power of 5 campaign which nourished more than 1.3 million children around the world.

Power of Five Video Thumbnail
Children playing in the street
Girl holding up five fingers to the camera
Mother and child wearing Power of Five shirts

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